The Small Business Safari

92: Back to Basics: Building a Successful Business with the Right People and Processes

Brad Yoho discusses the importance of having the right people and processes in place for successful business operations. They boys delve into the challenges of finding talented individuals and implementing effective sales processes. The conversation highlights the need for companies to focus on a back-to-basics mentality when it comes to sales, including presenting value and asking for the order. They also discuss the evolving nature of sales and the qualities that make a successful salesperson in today's market. Tune in to gain valuable insights into how to build a successful business from industry experts. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!


Brad’s Links:

•  LinkedIn | bradyoho

•  Website | 



(04:01) – Brad’s Bio

(13:50) – Helping Businesses Improve Sales Processes

(16:48) – Importance of People and Processes

(17:37) – Shortage of Talent in the Industry

(18:18) – Changes in the Sales Process


Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!


If you loved this episode try these!

Lessons Learned from the Accidental Entrepreneur: A Business Lawyer's Journey | Mitch Beinhaker

Driving Growth and Efficiency: Leveraging KPIs for Home Services, Small Business Momentum, and Streamlined Onboarding | Troy Trewin

Building Multiple Businesses in a Blue-Collar Industry | Seth Lewis


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From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.

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