The Small Business Safari

12: Mini Safari: Caterpillar Sandwich

Do you know the Nordstrom way?

If you know the Nordstrom way you understand how outstanding their customer service is.  They are the business you want to study to develop that loyal fanbase.  Chris also expands the chocolate chip cookie analogy. This is where you want to leave your customers with the experiences you would have when you eat a freshly baked cookie. But then on the other hand you just can’t avoid Harry Heater. The guy that will try to demolish your business in one swoop. This is when you kill them with your stunning customer service! Listen to the last episode to hear the rest of the gold nuggets in the stories the boys share!

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