The Small Business Safari

12: Caterpillar Sandwich

Would you want the extra protein?

Chris and Allen touch on some great stories regarding customer service and how you should react as a business owner. Hearing them is great but practicing the idea is hard. Having the mindset to give back to the customer or even just recognize the issue will ensure customer loyalty. Creating an understanding between you and the customer is key. You want to give back if you messed up but if it’s something out of the ordinary you need to let them know. Listen to the full episode to hear the gold nuggets and find out what was really in that sandwich.

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