The Small Business Safari

119: Essential Tips for Recruiting in Home Services Businesses | Tina McKenna

Tina explained her company’s approach to recruiting by using a sales mentality! It’s interesting where she developed those skills. Tina built her toolbox while working in broadcast media sales and marketing consulting. Her company approaches filling in positions in the home services and professional services space using a well written job description, insightful culling of candidates and a structured interview process that works well with the applicant. Where she really stands out is being able to provide insight into the prospect. This process that Tina and her partner (Megan Ritchie) created allows them to place candidates in companies with HUGE success rates. Check out Qualified Applicants if you have a need! Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!


Tina’s Links:

•  LinkedIn | @tinamckenna

•  Website | 



(04:59) – Filming TV Shows to Sales?

(11:10) – Career Transition and Opening a Business

(20:54) – Hire a Marketer, & Ask the Right Questions

(27:06) – Marketing Strategies and Client Stories

(39:33) – Starting a Recruiting Company

(49:43) – How to Market a Recruitment Company

(01:01:31) – Retainer Agreements and Hiring Challenges

(01:06:02) – Packers Fans and Favorite Books

(01:14:09) – Home Improvement Mishaps and Encouragement


Books Mentioned:

Tools of Titans – Tim Ferris

Rise and Grind – Daymond John


Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!


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Inventing Uber for Landscape Services | Bryan Clayton


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