The Small Business Safari

116: Inventing Uber for Landscape Services | Bryan Clayton

Bryan Clayton isn't just another CEO; he's a VISIONARY and a groundbreaker. As the mastermind behind GreenPal, an innovative online marketplace dubbed the “Uber for lawn care” by Entrepreneur magazine, he's revolutionizing the way homeowners connect with local lawn care pros. Boasting over 200,000 active users, GreenPal pulses with thousands of transactions daily, a testament to Bryan's knack for understanding market needs. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!


Bryan’s Links:

•  LinkedIn | @BryanClayton

•  Website |



(06:39) – Bryan Clayton’s Entrepreneurial Journey & Growth

(12:30) – Hiring for Attitude and Teaching Process

(23:06) – Landscaper to Programmer

(33:08) – GreenPal’s Investment Strategy + Business Model

(49:54) – Books for Scaling and Starting YOUR Business


Books Mentioned:

Built To Sell – John Warrillow

The E-Myth Revisited – Michael Gerber

The 7 Habits of Highly Effective People – Stephen Covey


Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!


If you loved this episode try these!

Maximizing Business Valuation and Exploring Growth Strategies with Rob Macklin

You Should be in the PeopleWare Business Not Just the Software Business | Mark Herschberg

HR Usually Sucks…but It Doesn’t Have To | Wendy Sellers


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