The Small Business Safari

114: You Should be in the PeopleWare Business Not Just the Software Business | Mark Herschberg

Mark Herschberg joins the Small Business Safari today and talks about leadership development and getting the most out of people and opportunities using a more scientific approach. He is a Fractional CTO and coach to many software startups and brings a unique approach to leveraging peoples technical talents to achieve incredible outcomes. His training and education at MIT was in physics, engineering and Computer science, and he leveraged his “TOOLBOX” and applied Modeling the problem to help lead people to solve problems, create solutions and took advantage of the 2000’s internet ramp up to be part of a successful $20MM sale and exit of a software application that he and his team developed. He has created the website and his books are a great addition to your library. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!


Mark’s Links:

•  LinkedIn | @MarkHerschberg

•  Website |



(00:00) – Small Business Ownership and Career Planning

(08:37) – Skills Development and Leadership in STEM

(13:51) – Career Path and Missed Opportunities

(24:22) – Challenges of Scaling and Cybersecurity Threats

(36:54) – BrainBump App

(43:13) – Home and Apartment Features plus PET PEEVES!

(48:15) – Mark’s Free Business Services


Books Mentioned:

Range: Why Generalists Triumph in a Specialized World by David Epstein


Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!


If you loved this episode try these!

HR Usually Sucks…but It Doesn’t Have To | Wendy Sellers

Are Leaders Born or Trained? – Ron Reich

Growing Small Business E-Commerce Brands | Tyler Jefcoat


Have any questions or comments? Connect with me here!

Related Episodes