The Small Business Safari

108: Finding a Profitable Niche | Todd Howard

Achieving rapid profitability hinges on discovering a targeted niche that aligns with your capabilities, as it's often said that Niches bring the Riches! In pursuit of this objective, Todd crafted a comprehensive framework designed to guide you in not only identifying a lucrative niche within a marketplace but also in establishing dominance within it.His journey spans diverse domains, ranging from residential home construction to pioneering the realm of co-working space development. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!


Todd’s Links:

•  LinkedIn | @todd-howard-ba82581

•  Website |  



(11:27) – Unique Selling Propositions in Business

(23:57) – Men’s Groups and Find a Niche

(30:26) – Helping People Find Their Niche Faster

(38:38) – Building a Niche Business

(48:48) – Customer Service and DIY Nightmares

(53:41) – Improving Business Through Specialization


Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!


If you loved this episode try these!

How to Successfully Exit Multiple Businesses | Dominic Rubino

How to Sell Your Time as a Scarce Resource | Mia Hannah

From the Rats to Riches – The Tales of a Tin Man | Paul Burleson


Have any questions or comments? Connect with me here!

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.

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